Noel P. Greis


Noel P. Greis

Monday, August 2nd, 2010 - 13:33

Noel P. Greis is Director of the Kenan Institute of Private Enterprise’s Center for Logistics and Digital Strategy and Professor of Operations at the Kenan-Flagler Business School at the University of North Carolina (UNC) at Chapel Hill. Dr. Greis is an expert in the area of logistics and supply chain management, and advises companies on the development of global strategies for sourcing and distribution. The center’s Intelligent Enterprise Initiative helps industry leverage advances in digital technology
such as RFID to redesign their business processes to be more real-time, event-driven, and secure in complex global markets. Software prototypes developed in the center’s Intelligent Systems Lab are addressing the food safety and security problem.

Dr. Greis is principal investigator for the NCFOODAFE project. Supported by the U.S. Department of Homeland Security through the Institute for Homeland Security Solutions, she and her colleagues are developing a new software tool that leverages data fusion, analytics, and visualization to create situational awareness and decision support tools in the event of a food contamination event. She also is developing new traceability and visibility tools for managing cold chains for food, drugs, and other perishables.

Dr. Greis is the Co-Director of the UNC-Tsinghua Center for Logistics and Enterprise Development in Beijing, China, a joint center of Tsinghua University’s Department of Industrial Engineering and the Kenan-Flagler Business School. This new, joint center is developing a major research initiative in the areas of food safety and logistics, especially between the U.S. and China. Under its auspices, UNC and Tsinghua University have built a virtual simulation laboratory that links the two organizations for the exploration of critical research problems related to global food supply chains.

She organized the 2009 International Symposium on Food and Drug Safety in Beijing on June 2, 2009. The event brought business together with government and the academic community to address critical issues related to the safe and secure transport of food and other perishables such as pharmaceuticals. She is currently the guest editor for a special issue of the Journal on Operations Management on food and product safety that will appear in 2011.

Dr. Greis received her Ph.D., M.S.E., and M.A. degrees in engineering from Princeton University and her B.A. in mathematics from Brown University. Dr. Greis is the recipient of a number of awards for her work, including a Distinguished Paper Award from the Decision Sciences Institute and a Citation of Excellence from the ANBAR Management Intelligence. Her papers have received awards in the Decision Sciences Institute Best Interdisciplinary Paper Competition and the Production and Operations Management Society William Abernathy Management of Technology Competition, and also have been translated into several languages.